Chad's Guide to Laguna Beach: VERTIGO HOME

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Laguna is known for many things (enter reality TV, tourist heaven, artists' colony, gorgeous beaches), but this is my insider's tour of the beachside gem I've called home for the past 6 years. 

I'll be updating my guide with a new, local spot each month -- my bar starts with good people and a stellar atmosphere.. 

eclectic modern / vertigo home

When you combine the sensible minimalism of a Danish native with the eclectic style of an original Southerner, Vertigo Home is the beautiful mashup result.

This is one of the longest standing Laguna go-to resource for designers of all kinds. We’ve chatted up Chris and Martin to get their take on how to be classic, but not boring, in the design world.

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Q: 

Please give me a quick back story of you two, where you grew up, how you met and how you ended up with a store in Laguna beach.

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A:

We met in Mobile, ALabama in the early 90’s. Martin was there as an exchange student from Denmark and decided to stay for awhile. He opened a Martini Bar/Lounge that became pretty successful, and I had a cool Vintage Store selling punk rock records and hard to find vintage clothing — it also had a Body Piercing Studio in the back for that extra edge. 

In early 2000 we moved to Laguna Beach and eventually decided that Laguna was in urgent need of a Scandinavian Design Shop.

 

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Q: Describe a typical day in the life.

A:

We start every day with a walk along the beach and through town, we both feel so lucky to live here and never get tired of the scenery, it's also the best venue for brainstorming.

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Q:

How do you like your coffee?

A:

BLACK AND BLACK.

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Q:

How do you stay creative?

 

A:

For us it’s lots of travel. It's easy to slip into the comfort of the Laguna Bubble, but getting out and immersing ourselves in other cultures on a regular basis is the best way for us to challenge our ideas of esthetics.


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Q:

What brand or designer are you watching closely?

 

A:

We are currently in love with everything Marcantonio Raimondi Malerba is doing, both his solo work and what he is doing for the Italian brand Seletti.

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Q:

Tell us about a time you failed and learned from it.

 

A:

DID I MENTION THE BODY PIERCING STUDIO?!

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Q:

If you could give yourself career advice ten years ago, what would it be?

 

A:

GO BIG, EVEN IF NO ONE IS WATCHING.

 

the details

location : 1550 COAST HIGHWAY. SUITE 101 LAGUNA BEACH, CA 92651

we love : NICHE MODERN GOODS, ECLECTIC CERAMICS, DESIGNER BRANDS

web :  WWW.VERTIGOHOME.US


 
 
 
 

Next month... No. 3 Laguna Location coming soon.

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Chad Mellon