Chad's Guide to Laguna Beach: BRASS TACK

brass tack Laguna beach california

Laguna is known for many things (enter reality TV, tourist heaven, artists' colony, gorgeous beaches), but this is my insider's tour of the beachside gem I've called home for the past 6 years. 

I'll be updating my guide with a new, local spot each month -- my bar starts with good people and a stellar atmosphere.. 

ARTISAN GOODS / BRASS TACK

No better place to begin than one of my favorite (somewhat) off-the-beaten-path home stores, Brass Tack. I’ve curated a quick low down on one of the coolest home stores on the block, and an interview with founder, owner and curator, Melissa Kanarek.

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Q: 

What was your inspiration for opening Brass Tack in Laguna?

 Laguna local,  Sierra Sullivan , a model and entrapeneur, browses through Brass Tack's one-of-a-kind, uniquely curated collection of books and pottery.

Laguna local, Sierra Sullivan, a model and entrapeneur, browses through Brass Tack's one-of-a-kind, uniquely curated collection of books and pottery.

A:

I STUDIED TRADITIONAL UPHOLSTERY IN LONDON FOR SIX YEARS AND WORKED FOR A COUTURE UPHOLSTERER. I LIKE SLOW CRAFT AND PRODUCTS WITH STORIES.  EVERYTHING IN THE SHOP HAS A STORY AND IS ALL ABOUT THE DETAILS, JUST LIKE ANTIQUES AND THE REFURBISHING OF FURNITURE.

I wanted to add curated goods with a artisanal variety and prices that were attainable for everyone, and laguna didn’t have anything like that before I opened the store.  Plus, it meant a lot to me to open something with a unique aesthetic in the town where I live. 

 

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Q: 

Whats the coolest experience you’ve ever had sourcing for the store?

A:

LAST MONTH WE WERE IN TUNISIA TO SOURCE FOR OUR FIRST FULL CONTAINER. WE SPENT THE DAY IN A BERBER VILLAGE WHERE WOMEN HAVE BEEN MAKING POTTERY IN THE GROUND FOR 2,000 YEARS. WE SPENT THE WHOLE DAY LEARNING THEIR CRAFT, TRYING OUR HAND AT IT, SHARING A MEAL AND HELPING TO PAINT THEIR HOUSE FOR THE SON'S UPCOMING WEDDING. IT WAS PURE MAGIC.

 The entire front of the store is dedicated to original home goods, while one-off vintage apparel and indie brands can be found in the back of the store.

The entire front of the store is dedicated to original home goods, while one-off vintage apparel and indie brands can be found in the back of the store.

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Q:

How do you like your coffee?

A:

BLACK AND 3X A DAy.

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 If you're looking for everything you can already find anywhere, this may not be your place. But if you're looking for global goods that nobody else has -- this place oozes originality and style.

If you're looking for everything you can already find anywhere, this may not be your place. But if you're looking for global goods that nobody else has -- this place oozes originality and style.

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Q:

In your opinion, what makes Laguna unique?

 

A:

A NEW MCMANSION HAPPILY NEIGHBORING A COTTAGE WITH OWNERS THAT HAVE LIVED THERE SINCE BEFORE BOBA WAS A THING. THAT, AND OUR HISTORY AS AN ARTISTS COLONY AND RICH/POSITIVE GAY CULTURE.

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Q:

Who are your brand mentors?

 

A:

IT'S ONE THING TO BE A CREATIVE BUT TO BE ABLE TO TRANSLATE THAT TO A PROFITABLE MODEL IS ANOTHER. BDDW IN NYC MAKES MY HEART SING, BLACKWING TURNED A PENCIL INTO ART, AND JAPAN AS A COUNTRY FOR STREET STYLE, DESIGN AND ATTENTION TO DETAIL IN EVERY STEP OF THEIR DAY.

brass tack laguna beach california

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Q:

What are some of your favorite brands that you're carrying in the store?

 

A:

ALL OF THEM ;) BUT RIGHT THIS MINUTE? MQUAN, MOWELLENS, VINTAGE CLOTHING, MORROW BEDDING, SAUNDRA MESSINGER JEWELRY, HIATUS ROBES, MACON & LESQUOY HAND JEWELED PINS...

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BRASS TACK_LAGUNA BEACH CA
 

the details

location : 311 OCEAN AVE, LAGUNA BEACH, CA 92651

we love : ONE-OFF VINTAGE, INDIE CLOTHING, GLOBALLY CURATED HOME GOODS, REALLY NICE PEOPLE!

web :  WWW.BRASSTACKSTUDIO.COM


 
 

Next month... No. 2 Laguna Location coming soon.

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Chad Mellon